Web Apps & Ecommerce

Running an online store or application: platform choices, the real running costs, and whether the unit economics work.

Running an ecommerce storefront has ongoing costs that need to be factored in beyond a subscription to a platform. Payment processors, shipping carriers, and third-party apps add expenses that affect profitability at each stage of a customer's journey.

This section covers key costs associated with building an online store, and how to evaluate storefront platforms such as Shopify to maintain consistent margins.

Covers: Store platforms, app costs, unit economics

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